SSAI EVOLUTION
What is SSAI:
(SSAI) Server Side Ad Insertion is a process to insert ads dynamically into a producers video content It allows transition from a piece of content to an advertiser and back to the content in a streaming environment delivering a broadcast TV experience across streaming devices.
CLIENT SIDE AD INSERTION (CSAI)
- Loss of revenue due to ad blockers (estimated to be $35B by 2020 by Digiday)
- Poor user experience and quality of service
- Difficulties monetizing live content
- Requires integration with all devices resulting in slower time to market and higher maintenance costs
Improving and Monetization
- Extends Ad Server business rules to drive complex Ad monetization decisions including ad splits between content provider and distributor
- Waterfall Concurrent calls to Ad Servers as per Inventory Split rules
- Improves user experience and performance (especially for high concurrency
- Pre-fetching / pre-caching of Ads to reduce concurrency on Ad Servers
- VAST calls to Ad Servers at uniform rate (without spikes)
- Maintains a queue of Ads per user in internal memory, thereby enabling a higher fill rate for Ads under high concurrency
- Optional client SDKs
- Support for all major devices (web, IOS, Android, Roku, etc.)
GROUNDSWELL USER INTERFACE (GUI)
Complete Customer Control with Intuitive User Interface
Real-time reporting and analytics
- Secure login to view key metrics, reportsĀ and analytics (number of users, viewing sessions, ad inventory and impressions, quartiles, devices, geos
- Consolidated view of all Ad Tags impressions, fill rates, requests, etc.
Configuration Management
- Setup and configure streams for ad insertion and ad tag
- Define ad policies, and ad splits business rules for choosing ad tags on the fly
Cost Models
- CPM + minimum monthly support
- Discounted if hosted on customer cloud account or deployed on customer premises
- CPM price typically driven by insertions volume and concurrency requirements
- Platform license + annual support
- Optional Cap-Ex model (based on capacity tiers)
- White label