Improving and Monetization

  • Extends Ad Server business rules to drive complex Ad monetization decisions including ad splits between content provider and distributor
  • Seamlessly integrated into any and multiple VAST compliant and server and SSP
    • waterfall/ Concurrent calls to Ad Servers as per Inventory Split rules
  • Improves user experience and performance (especially for high concurrency
    • Pre-fetching / pre-caching of Ads to reduce concurrency on Ad Servers
    • VAST calls to Ad Servers at uniform rate (without spikes)
    • Maintains a queue of Ads per user in internal memory, thereby enabling a higher fill rate for Ads under high concurrency
  • Optional client SDKs
    • Support for all major devices (web, IOS, Android, Roku, etc.)
    • Thin clients, which only perform, beacon firing on ads being rendered (as per quartiles); ad-insertion is performed server-side