Our OTT target market packages are built with the end user in mind. Simply put, we shape the audience packages you need to reach by interest, gender, geo and lifestyle. Geographic targeting improves month to month due to OTT commercial volumes constantly improving. We can target your audience at various tiers from DMA down to detailed levels. For example, MSA, county, city, and bundled zip codes in larger markets.
OTT AUDIENCE
An evolutionary shift in television consumption has swept throughout every demographic organization. In fact, millennials are not the only ones who are helping fuel the growth of OTT. According to Consumer Report, nearly one third of Americans ages 55+ use an OTT carrier too.
OTT Usage by Age Group:
THE NIELSEN TOTAL AUDIENCE REPORT: Q3 2018
The report examines overall media usage across linear (television and radio) and digital platforms, reviews consumer access to devices and services, digs deeper into TV-connected device use, explores usage differences across various ages and race/ethnicities, and provides insights into households.
